The Grande Escape - Doja Cat for Taco Bell (Superbowl 2022)

Role & Contributions

Chris Habana Production

‘The Grande Escape serves as an epic story of liberation from conformity and shows Doja Cat alongside others who escape from a clown college in pursuit of discovering Live Más for themselves. The spot is a depiction of the exhilaration and comfort that comes from honoring and celebrating being different. Known for her award-winning music, authentic and energetic persona and captivating social media presence, Doja Cat is the personification of a generation that praises authenticity, making her the perfect fit for the campaign.’

The ad aired during the Super Bowl’s fourth quarter and featured Doja Cat and other entertainers dressed as clowns escaping from clown school in pursuit of “discovering Live Más for themselves.” The ad aimed to serve “as an epic story of liberation from conformity” as Doja Cat covers “Celebrity Skin” x Hole — the legendary band’s defiant anthem against celebrity culture and consumption.